Advertising and Promotion: An Integrated Marketing Communications Perspective, Ninth Edition Custom Essay

I want you to write short answers not long answers. for example each question write 3-4 line required Book Belch & Belch (2012), Advertising and Promotion: An Integrated Marketing Communications Perspective, Ninth Edition, McGraw-Hill Irwin

Answer all of the Questions

Chapter 6

Primary Source Attributes; Influencing Attitude; Behavior Change

Executives, the Founder, CEO, or President as a Spokesperson

Using Professional Athletes as Advertising Spokesperson; Pros and Cons

Commercial Wear-Out; Running the Same Ad Repeatedly

Clutter in Television Advertising

Qualitative Media Effect

Chapter 7

Advertising and Promotion Objectives

Setting Communications Objectives

Issues in Budgeting

The effects of Advertising on Sales

Advertising in Economic Downturns

ROI, AKA Return on Investment

Chapter 8

Divergence in advertising creativity

Advertising Awards; Creativity

Creative vs. Hard-Sell Advertising

Focus Group Research

Types of General and Product-Specific Preplanning

Unique Selling Proposition

Chapter 9

Pros and cons of Social Media and Consumer-Generated Content

Rational versus Emotional Advertising

Mere Exposure Effect
Transformational Advertising

Slice-of-Life Execution in Advertising

Direct Headline; Indirect Headline

Music in Advertising.