She has recently had a study conducted and has determined that her costs of these contracts are $10,000, of which $7,000 is for supplies and items related to each test. She currently charges an average of $10.00 per lab test. She is thinking of lowering her price by 20 percent in hopes of raising her current volume of 10,000 tests by 15 percent.
What do you recommend she do? Why? Justify your answer using tools you have learned in this course to assess, develop, implement, and evaluate public health programs, systems, and partnerships. Make a strategic decision based on capital management tools.